News & Events

Then and now: Spain beverages plant celebrates 50 years

Jan 7, 2015


This story ran in PEPline, PepsiCo’s global employee newsletter, and is proudly brought to you by a PepsiCo employee or a friend or family member of a PepsiCo employee.

This news is proudly brought to you by a PepsiCo employee or a friend or family member of a PepsiCo employee.

Tafalla, Spain plantWhen the beverage factory in Tafalla, Spain first opened its gates in 1964, it produced only the Greip (which stems from the English pronunciation of grape) range of juices for a company called Juices Navarra. Flash forward to today and you’ll find a facility with two lines to fill glass and PET (plastic) bottles, which produce 7.5 million cases of PepsiCo beverages annually, including Gatorade, Tropicana, Lipton Ice Tea and local products Aquarade, Kasfruit, Greip and Radical.

Juices Navarra was bought by the Kas group in 1989, which was in turn acquired by PepsiCo three years later – and the Tafalla factory, located in Spain’s northern province, became part of PepsiCo.

Tafalla’s 50-year milestone was marked with an event at the plant attended by PepsiCo Iberia senior leaders and employees, including a number of colleagues who have worked for the organization for more than 40 years.

Marcial De la Presa, Tafalla plant manager, remarked at the event, “The secret of Tafalla’s long and positive history lies in great teamwork. We’ve always been very successful in coming together as one to meet the evolving demands of an ever-changing market.”

The celebration was also attended by Tafalla Mayor Cristina Sota and Santiago Palacio Goytia, who served as CEO of Juices Navarra for 29 years and was the founder of the original factory.

Noting how much the factory has grown, Santiago recalled, “We only had 14 employees and a single glass packaging line that could process 800 bottles per hour.”

Watch a video (in Spanish) about the plant's history.